Olympus Medical Systems Business. Endoscopes including Olympus gastrointestinal endoscopes have become essential tools at hospitals and clinics around the globe, playing a vital role in supporting the early detection and treatment of diseases. Olympus' share of the world market for gastrointestinal endoscopes has reached approximately 70%. At the root of this success is Olympus' commitment to meeting the needs of doctors for high-quality medical equipment and to improving quality of life for patients. Olympus offers comprehensive support for medical practitioners, from development of medical equipment for diagnoses and treatments to design of hospital management support systems and other healthcare IT systems, as well as support training for doctors and nurses in using Olympus equipment. Olympus is also focusing efforts on development of surgical endoscopes and endotherapy products in response to the recently increasing number of patients undergoing procedures and treatments using endoscopes, which are easier on the body than open surgery.