1. The ultimate risk

    Any new venture carries with it a certain amount of risk. In this day and age we try to minimize that risk through business models, focus groups, market research, and the like. But I like to think there is still a place for gut instinct and intuition. Look at optical coherence tomography (OCT). Back in the early ’90s, when OCT was just another lab-based experiment in ultrafast technology, who could have imagined that it would one day become the first truly successful commercial application of op
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